Focused in the improvement of the quality of life of children and teenagers, the Esporte Cidadão project, from NGO Ajudôu, has started its journey in 2020 in the city of Brumadinho (MG). With sponsorship from the Nova Transportadora do Sudeste S/A- NTS, via a federal law to foment sports, the project offers sports as a tool to improve social inclusion and will help 480 children in the city who will have free classes of judo, volleyball, futsal and handball.

The students are between 7 and 17 years old, and the activities are held before or after school hours to act as reinforcement of their education.

“Ajudôu is a consolidated institution that has a capacitated team to act in this delicate scenario. In addition to professionals in Belo Horizonte, we have hired people from Brumadinho that understand their specific needs perfectly”, highlights Julio Lana Jaques, Ajudôu’s founder.  

In this first phase, children from city schools Nilza de Lima Sales and Vicente Assunção will participate, as well as kids from the Associação de Pais e Amigos dos Excepcionais (Apae), an institution that helps special children. Classes will also take place in Brumadinho’s sports court. The schools infrastructures will be used: in addition to being a place the kids already know, they are already equipped. Ajudôu will provide teachers, balls, uniforms and mats for judo classes.

“For us at NTS, it is a reason to be proud to be able to support a project that involves such dedication, working with sports and collectivity in such an efficient way to these children and teenagers”, says Carla Diniz, NTS’ Chief Human Resources Officer.
Ajudou was founded in 1995, in the city of Timoteo (MG), and has already helped 23,000 children and teenagers with free classes of judo and other sports.